$10,000 desktop?

I'll be the first to admit that I'm a big geek. So when I saw Dell's new XPS Renegade desktop I was pretty impressed. I mean, 4.26GHz from the factory is insane - do they even say how they cool this thing? The dual core processor, quad graphics, the paint job - pretty cool. But $10k for a desktop? I guess I'm in the wrong business.

It's also kind of interesting that they introduce this right on the heals of their acquisition of Alienware. And they say there's going to be no competition between the two companies. Right.